PROJECT > GREEN ATTIRE | 2021
Green Attire
DESIGN COMPETITION CONCEPT DEVELOPMENT
BRANDING, UI DESIGN & MARKETING
| 2022
As part of a design competition, we developed the concept for Green Attire, an innovative company with environmental sustainability at its core. The vision was to revolutionize the fashion industry by encouraging consumers to embrace reusability and minimize waste. Green Attire offers a subscription-based service where users can sign up to receive the latest fashion trends, while simultaneously sending their old clothes back into a recycling process, helping to reduce the environmental impact of fast fashion.
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Our work began with creating a brand identity that reflected the company’s name and mission for a more sustainable future. We developed a clean, modern logo, and a colour palette that conveyed eco-friendliness and innovation, aligning with the brand’s values. We also designed a user-friendly app to provide a seamless experience for users, allowing them to browse clothing options, sign up for subscriptions, and track the recycling process - all from their mobile device.
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In addition to the app design, we organised a marketing campaign strategy aimed at educating the target audience about the environmental benefits of reusing clothing. We carefully identified the audience - eco-conscious consumers who are passionate about fashion and sustainability—and outlined how to effectively promote Green Attire through social media, influencers, and targeted ads. The campaign emphasised the brand’s environmental impact and its mission to create a circular fashion economy, providing a clear call to action for individuals to join the movement toward a more sustainable future.
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The Green Attire concept is a step toward a cleaner, greener world, offering a unique solution to mitigate fashion industry waste while encouraging consumers to be part of the change.