PROJECT > SMIRNOFF | 2021
Smirnoff Limited Edition
PACKAGING DESIGN
| 2021
To celebrate the 2021 release of The Matrix Resurrections, we created a limited-edition design collection infused with the dynamic essence of Smirnoff’s branding. This concept brought together the timeless appeal of Smirnoff with the futuristic aesthetic of The Matrix, resulting in a bold and visually striking presentation.
​
The project included designing unique vodka bottles that embodied the movie’s iconic style, along with innovative box packaging to create an elevated and immersive experience. We also crafted a sleek vodka brochure to showcase the designs and their inspiration, paired with promotional materials that extended the collection’s reach through striking visuals and compelling storytelling. The collection featured two distinct vodka flavors - Red and Blue - encased in striking bottle designs that embodied this duality.
​
This project demonstrated the power of design in reimagining established brands within new and exciting contexts, delivering a captivating and memorable experience for audiences.
