PROJECT > DEAD SOURRR | 2021
Dead Sourrr
BRAND & PACKAGING DESIGN
| 2021
For Dead Sour, we embarked on a fun and vibrant branding project to create an unforgettable visual identity for their line of sour sweets. The project began with designing a striking logo that captured the playful yet edgy essence of the brand. We then developed a colourful, dynamic branding system, with each flavour represented by its own distinctive colour palette and shapes tapping into the emotions associated with the bold and exciting experience of tasting these sour sweets.
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Our design work extended to a full range of packaging materials, including wrappers, box designs, and plastic packaging. Each design was thoughtfully crafted to reflect the energetic and fun nature of the sweets, using eye-catching colours and patterns that immediately convey the thrill of trying something new and daring.
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This branding not only helped Dead Sour stand out on the shelf but also created an emotional connection with consumers, encouraging them to indulge in the exciting world of sour flavors. The vibrant designs ensured that each package told a story of flavor, fun, and adventure, making Dead Sour a brand that’s as exciting to look at as it is to taste.
